It was a good label while it lasted, short and to the point. But unfortunately, being a “big tent” label proved to be its undoing, as the nutter branch, with eager help from the MSM, has seized the label for themselves. Greg Johnson at Counter-Currents understood the original definition:
[T]he whole point of the “Alt Right” is to be a broad umbrella term for ideological tendencies that reject mainstream American conservatism. The Alt Right is thus defined in terms of what it is not rather than in terms of what it is. It has no “essence,” so what is the point of arguing about what it “really” is?
Yet, paragraphs later he understands the value of fully appropriating the term:
(…)Today’s White Nationalists need to take the same strongly proprietary attitude toward the Alternative Right. It is a vehicle of White Nationalism, and we will give it the Howard Roark treatment if it is hijacked from us. Full stop.(…)
The only reason the term even got any traction is because the “moderate” faction who the radicals hate started using it, people like Steve Bannon. Had its use been restricted to The White Stuff types, the media would simply have called its members their usual terms: “white supremacists” and “neo-nazis.” It was only because it could be used to smear Trump that the MSM started noticing the term. Indeed, with their “mission accomplished,” some in the media have already stated they will abandon use of the term.
I do think having a term is desirable. Without one, our enemies are allowed to argue that we are a small group of people united only by a grudge against National Review. We can’t really call ourselves “the Right,” even with Trump in office, we still have most of the “conservative” establishment hostile to our ideas. The Republican Party should still be thought of as a likely enemy, one whose short-term strategy will be to use Trump to advance their traditional Republican agenda through their “advisers.” My hope is that Bannon will counter their influence.(It’s as if the days of court politics have returned.) For the same reason, I’m afraid that “nationalism” and “populism” are too broad, too vulnerable to being hijacked by Glenn Beck types who will argue that “nationalism” means an aggressive foreign policy and being “colorblind.” “Neoreactionary” would be too associated with monarchism and opposition to democracy. “The Red Pill” or any variations will be too associated with the PUA/Game stuff.
My suggestion is “reactionary.” Like “alt-Right” it’s short and to the point, and has been used, sporadically, by some in the wider “alt-Right.” We don’t want it to become some narrow ideological club, on issues such as economic policy, governmental structure, abortion, ect, there should be no litmus test. The general idea will be an opposition to “1960s ideology” of feminism, race-denialism, Balkanization is our strength, ect. Like “alt-Right” it will be a big tent label, but I don’t think the problems that doomed “alt-Right” are likely to recur, they never would have done so had Richard Spencer explicitly told the 1488ers to go away.(There is little they like to do more than attack people for insufficient radicalism.)